E-commerceNorthline Retail·2025
Headless commerce replatform with 3x faster storefront
Migration from a legacy storefront to a headless architecture with a conversion-focused design refresh.
3x
Faster storefront
+31%
Checkout completion
0
Peak-season incidents
The challenge
Peak-season traffic degraded the storefront, and merchandising changes required a developer for every edit.
Our approach
We introduced a headless front end with edge caching, moved merchandising into a content layer the marketing team owns, and rebuilt checkout around measured drop-off points.
The outcome
Largest Contentful Paint dropped below one second and the marketing team ships campaigns without engineering time.
